Sure Trading is a uniquely positioned provider of Stock Market investment trading tools and education, with a burning focus on continued customer care and education. We believe that your first investment should be into your own education. Once you have gained the necessary knowledge and skills you are equipped with the potential to generate income daily, for the rest of your life, well beyond your retirement years.
Sure Trading is a company where every customer is cared for and is taken from infancy to maturity in understanding the markets and trading successfully. This is done through the implementation of high quality modular training, mentoring and continuous customer care and support. The uniqueness of our business being this ongoing education and support. As part of the Sure Trading community, you will enjoy regular input from more experienced traders and other like-minded people.
In many peoples’ thinking, the financial markets are reserved only for the wealthy or people with financial or economic backgrounds. Many people discard the idea of becoming involved in trading because they perceive it to be too difficult. Through our training and support, we take you by the hand and simplify the world of trading. We believe that the markets provide opportunities for everyone to generate income.
By joining us at Sure Trading, you will learn that you do not need a huge amount of capital in order to become involved with the markets. Advances in technology have made trading accessible from just about anywhere. The Sure Trading team will teach you how to take advantage of the opportunities that are available every day in the markets.
Sure Trading is an education company, established in East London, South Africa in 2002 by Ross and Bev Larter. Ross and Bev had been founders and administrators of a private school in Barkly East in the Eastern Cape before moving to East London in 1998. Upon arrival in East London, Ross was approached to start another private school, but decided against it. Seeking an income at the time, he was introduced to stock market trading/investing as a means of building up capital, and/or creating a constant income stream. Realising there was great interest in the stock market, but very little personal training and mentoring of clients, he soon found himself enjoying teaching others how to trade the stock market.
Ross and Bev moved to Cape Town in 2008, mostly for family reasons, but also because the location of a business of the nature of Sure Trading is of secondary importance if available technology is utilised.
Now, over 12 years later, Sure Trading has still remained a relatively small company (we don’t want to get too big, because we feel personalised customer care might be compromised) with clients scattered around the country. Through various means, like Skype, and our Trading Forum, we are able to give clients who are outside of Cape Town the same level of personalised customer care that we afford our local Cape Town clients. Testimonials from our happy clients bear witness to the level of service we offer. The sole purpose of our company, Sure Trading, is to educate and train our clients to develop the skills required to be able to consistently earn additional income for themselves and their families, by investing/trading on the stock market.